Outdoor adventure experience that allows people to climb over The O2 arena.
Brief: Write a postcard targeted at tourists that taps into the experience of climbing over The O2.
Solution: Something that isn’t just stating the facts. The copy and imagery convey the sense of wonder and accomplishment people feel when they climb The O2. Every line was deliberately separated and started in the same way, almost as if it were poetry. The repetition serves to emphasise that personal achievement.