The O2 arena

The world's most popular live music venue, hosting up to 20,000 people.

Brief: Create a targeted email to festival-goers, encouraging them to see their favourite acts again.

Solution: As this is a targeted email, the copy speaks directly to the reader which is much more powerful. It also draws on summer nostalgia in a humorous, disarming way which resonates warmly and makes the consumer want to recreate those fond feelings.

Client: The O2
Website: the02.co.uk
Services: Email Copy
Format: Digital

Turn that frown upside down

From Download and Bestival, to Glasto and V, you’ve danced in the mud and partied the balmy nights away. But now you’re back in the old routine, staring forlornly at those faded wristbands. You’ve even had a wash.

Yes, we’re waving a teary goodbye to the summer festival season and shooting a distant glare at the Portaloos.

Can’t wait ‘til next summer? No worries. Banish the post-festival blues and grab tickets for all your favourite artists under the tent. We’ve got Jack White, Linkin Park, The National, alt-J, Kaiser Chiefs, The Black Keys and You Me at Six.

Don’t miss your chance to see them live all over again.

Snap up your tickets now.