Dropbox

Dropbox Business Suite is online productivity software designed to bring collaborators together.

Brief: Conceptualise and write a cover wrap advertorial for City A.M. with the aim of promoting the features and benefits of Dropbox Business Suite.

Solution: Consisting of five separate articles, each one takes a different approach to advocating the many different attributes of the platform. Increasing out-of-office work, common digital definitions and the madness of conference calls implicitly show how Dropbox can bring co-workers together, wherever they are in the world, to achieve the same goals. The other two articles explicitly tackle specific features and benefits of Dropbox Business Suite in list form and also by using the City A.M. team as a case study.

Client: Dropbox
Website: dropbox.com
Services: Advertorial copy
Format: Print