ATP World Tour Finals

The climax of the men's tennis season is the largest indoor tennis tournament in the world.

Brief: Write a targeted email to previous and potential bookers generating excitement and urgency for the upcoming event.

Solution: This copy succinctly delivers a lot of information in relatively few words. Emphasis is firmly on the immense quality of the players, the competitive tension, the prestige of the tournament and the paucity of tickets. This in turn suggests to the consumer that the quality of the matches will be extremely high and that they need to act quickly to secure their spots.

Client: ATP World Tour Finals
Services: Email Copy
Format: Digital

Andy Murray joins the giants of tennis at the Barclays ATP World Tour Finals

The world’s top eight tennis players battled it out at last year’s Barclays ATP World Tour Finals. Now they’re back. Revenge is sweet. And the rivalry is fiercer than ever.

Andy Murray has joined world number one, Novak Djokovic, 17-time Grand Slam champion, Roger Federer, Australian Open champion, Stan Wawrinka, and US Open champion, Marin Cilic to qualify for the biggest indoor tennis tournament in the world.

With only a few tickets remaining, this is your last chance to guarantee your place at the tennis calendar’s storming end-of-season showdown, right here in London.

Book now.